Australia Pty Ltd
ACN: 092 683 844
Director: Tim O'Leary
mobile: 0414 616 019
03 9830 2042
SURREY HILLS VIC 3127
strategy is derived indirectly from the Greek, strategos, meaning
'general', and to many it is still narrowly associated with 'generalship'
or 'the art of the general'. But as war and society have become
more complicated that view has been challenged by the view which
holds that strategy is an inherent quality of statecraft at all
times, in peace and war
An ancient Greek word translates literally as "the
General's art". From the ancient Greek, through military
to modern business usage, the word retains much of its original
and actions with long-term and wide-ranging consequences.
vulnerabilities in the competitors' position.
resources and deployment relative to competitors.
topography, and technology for advantage.
niches in the marketplace.